Cabinet shoppers are moving toward warmer tones, and we’re seeing it happen in real time. Last month, our data showed a clear trend: inspiration photos featuring warmer, light brown finishes are on the rise, while the once-dominant pickled white oak tones continue to decline. This shift may not be visible in sales data yet... but it’s already influencing what customers expect to see online. FinishMatch helps cabinet manufacturers and retailers stay ahead by unlocking insights

We’re excited to announce our partnership with DeWils Fine Cabinetry, bringing a revolutionary way for their customers to shop for custom cabinetry. No More Endless Scrolling Traditionally, shoppers had to sift through countless wood and finish options to find the right look. Now, with FinishMatch, customers simply upload an inspiration photo, and our technology suggests finishes from DeWils’ collection that match their vision instantly. A single button was added to the Finis

Over the last year we've worked as project consultants to thousands of homeowners shopping for cabinets. We had no incentive to recommend a specific company or product line, rather simply listening to and advising homeowners on their unique circumstance and project. This lead to some very interesting feedback that might not be otherwise shared: why a potential customer chose not to   buy a specific company's product being among the most enlightening. Where Is The Weak Link In